Shu-Hong Zhu

Title(s)Professor, Family Medicine And Public Health
SchoolHealth Sciences
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    Shu-Hong Zhu, Ph.D. is a Professor of Family Medicine and Public Health and the Director of the Center for Research and Intervention in Tobacco Control (CRITC) at the University of California, San Diego. He has been the Principal Investigator for the California Smokers’ Helpline since its inception in 1992. The Helpline is recognized internationally for its scientific innovation and its dedication to the dissemination of research findings to public health services. Dr. Zhu is a psychologist with a strong background in methodology, and has published broadly on behavioral interventions as well as on experimental design. His recent work focuses on the interface of individual- and population-based approaches to smoking cessation and the effects of social norms on smoking behavior. Dr. Zhu has received many awards, including the California Wellness Foundation/ University of California Wellness Lecture Award and the APHA Excellence Award from the American Public Health Association.

    Collapse Research 
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    Nonsmokers and Tobacco Control Norms: Population Surveys and Intervention Studies
    NIH/NCI U01CA154280Aug 18, 2011 - Jul 31, 2016
    Role: Principal Investigator
    Using NRT and Quitline Services to Help Hospitalized Smokers Stay Quit
    NIH/NCI U01CA159533Sep 27, 2010 - May 31, 2014
    Role: Principal Investigator
    A Multi-State Asian-Language Quitline for Smokers
    CDC/NCCDPHP R18DP002106Sep 15, 2009 - Sep 14, 2012
    Role: Principal Investigator
    Smokers' Quitline for Asian Language Speakers
    NIH/NCI R01CA104573Jul 1, 2004 - Oct 30, 2009
    Role: Principal Investigator

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