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    Shu-hong Zhu

    TitleProfessor
    SchoolUniversity of California, San Diego
    DepartmentFamily Medicine and Public Health
    Address9500 Gilman Drive #0905
    CA La Jolla 92093
    Phone858-300-1056
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      Collapse Overview
      I am interested in what causes people to change their health behavior. My research has focused mostly on smoking, because smoking is the leading cause of preventable diseases and because smoking behavior is relatively easy to quantify. We design randomized trials to test interventions to help individuals change their unhealthy habits, and we analyze population data to see how well interventions work on the population level. We also devote ourselves to translating experimentally-proven interventions into public health services, such as the California Smokers' Helpline and the Asian Smokers' Quitline. In the last few years, I have spent much time working on a model that can account for both individual behavior and population patterns (the two often seem to disagree).

      Research Projects



      National Cancer Institute (National Institutes of Health (NIH)2013-2014

      E-cigarettes and Smoking Behavior: A Longitudinal Population Survey (PI: Zhu, S)

      This is a one year developmental project. Since it is possible for e-cigarettes to benefit individuals but not the population as a whole, a nationally representative longitudinal study to examine the relationship between e-cigarette use and smoking cessation at the population level is necessary. This study examines the relationship between e-cigarette use and quitting behaviors. It also examines whether exposure to the promotion of e-cigarettes and/or use of e-cigarettes have an impact on attitudes toward smoking, and if so, whether the effect is positive or negative. Findings will provide timely and helpful information on whether e-cigarettes inhibit, enhance, or have no impact on smoking cessation at the population level.

      National Cancer Institute (National Institutes of Health (NIH) 2011-2016

      Nonsmokers and Tobacco Control Norms: Population Surveys and Intervention Studies (PI: Zhu, S)

      This main goal of this project is to test the new idea that nonsmokers hold the key to increase smoking cessation on the population level. It includes several national population surveys and a large intervention study in two states (California and Oklahoma) to test the hypothesis from different angles. The project also includes a dissemination study that embeds a new intervention into the ongoing statewide anti-smoking media campaigns.

      National Cancer Institute (National Institutes of Health (NIH) 2010-2014

      Using NRT and Quitline Services to Help Hospitalized Smokers Stay Quit (PI: Zhu, S)

      This randomized trial will test the effects of telephone counseling and nicotine replacement therapy to determine the cost-effectiveness of various treatment options for helping hospitalized smokers.

      California Department of Public Health (CDPH) 2010-2015

      California Smokers' Helpline (PI: Zhu, S)

      The main goal of this project is to provide service to tobacco users throughout the State of California who are interested in quitting tobacco use. The project provides smoking cessation information, referral to local programs, self-help quit kits, and telephone counseling.

      California Department of Public Health (CDPH) 2010-2016

      Quitline for Smokers with Young Children (0-5) (PI: Zhu, S)

      The main goal of this project is to provide smoking cessation services to callers to the California Smokers' Helpline who are parents or caretakers of young children (0-5 years old) or women who are pregnant.

      Centers for Disease Control and Prevention (CDC) 2012-2014

      Asian Smokers' Quitline (PI: Zhu, S)

      The first nationwide counseling service of its kind, the Asian Smokers' Quitline provides counseling services and in many cases nicotine replacement therapy to smokers across the United States in three Asian languages: Chinese, Vietnamese, and Korean. It collaborates with state tobacco control programs, state quitline providers, and non-profit organizations that serve the Asian American population.

      Centers for Medicare and Medicaid Services (CMS) 2011-2016

      Medicaid Incentives for Prevention of Chronic Diseases (PI: Kohatsu, N) (Zhu: PI of UCSD Site)

      The main goal of this study is to test the effects of various incentives in helping Medicaid recipients to quit smoking, with a special emphasis on those smokers who also have diabetes. This is a collaborative project with the California Department of Healthcare Services (which is the lead agency in this effort), California Department of Public Health, and University of California, San Francisco.


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      Collapse Publications
      Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help.
      List All   |   Timeline
      1. Zhu SH, Lee M, Zhuang YL, Gamst A, Wolfson T. Interventions to increase smoking cessation at the population level: how much progress has been made in the last two decades? Tob Control. 2012 Mar; 21(2):110-8. PMID: 22345233.
        View in: PubMed
      2. Zhu SH, Cummins SE, Wong S, Gamst AC, Tedeschi GJ, Reyes-Nocon J. The effects of a multilingual telephone quitline for Asian smokers: a randomized controlled trial. J Natl Cancer Inst. 2012 Feb 22; 104(4):299-310. PMID: 22282542.
        View in: PubMed
      3. Zhu SH, Gardiner P, Cummins S, Anderson C, Wong S, Cowling D, Gamst A. Quitline utilization rates of African-American and white smokers: the California experience. Am J Health Promot. 2011 May-Jun; 25(5 Suppl):S51-8. PMID: 21510787.
        View in: PubMed
      4. Zhu SH, Wong S, Stevens C, Nakashima D, Gamst A. Use of a smokers' quitline by Asian language speakers: results from 15 years of operation in California. Am J Public Health. 2010 May; 100(5):846-52. PMID: 20299658.
        View in: PubMed
      5. Zhu SH, Hebert K, Wong S, Cummins S, Gamst A. Disparity in smoking prevalence by education: can we reduce it? Glob Health Promot. 2010 Mar; 17(1 Suppl):29-39. PMID: 20595352.
        View in: PubMed
      6. Zhu SH, Wang JB, Hartman A, Zhuang Y, Gamst A, Gibson JT, Gilljam H, Galanti MR. Quitting cigarettes completely or switching to smokeless tobacco: do US data replicate the Swedish results? Tob Control. 2009 Apr; 18(2):82-7. PMID: 19168476.
        View in: PubMed
      7. Zhu SH, Pulvers K, Zhuang Y, Báezconde-Garbanati L. Most Latino smokers in California are low-frequency smokers. Addiction. 2007 Oct; 102 Suppl 2:104-11. PMID: 17850620.
        View in: PubMed
      8. Zhu SH, Wong S, Tang H, Shi CW, Chen MS. High quit ratio among Asian immigrants in California: implications for population tobacco cessation. Nicotine Tob Res. 2007 Sep; 9 Suppl 3:S505-14. PMID: 17978979.
        View in: PubMed
      9. Zhu SH, Nguyen QB, Cummins S, Wong S, Wightman V. Non-smokers seeking help for smokers: a preliminary study. Tob Control. 2006 Apr; 15(2):107-13. PMID: 16565458.
        View in: PubMed
      10. Zhu SH, Sun J, Hawkins S, Pierce J, Cummins S. A population study of low-rate smokers: quitting history and instability over time. Health Psychol. 2003 May; 22(3):245-52. PMID: 12790251.
        View in: PubMed
      11. Zhu SH, Anderson CM, Tedeschi GJ, Rosbrook B, Johnson CE, Byrd M, Gutiérrez-Terrell E. Evidence of real-world effectiveness of a telephone quitline for smokers. N Engl J Med. 2002 Oct 3; 347(14):1087-93. PMID: 12362011.
        View in: PubMed
      12. Zhu SH, Valbø A. Depression and smoking during pregnancy. Addict Behav. 2002 Jul-Aug; 27(4):649-58. PMID: 12188598.
        View in: PubMed
      13. Zhu SH, Tedeschi G, Anderson CM, Rosbrook B, Byrd M, Johnson CE, Gutiérrez-Terrell E. Telephone counseling as adjuvant treatment for nicotine replacement therapy in a "real-world" setting. Prev Med. 2000 Oct; 31(4):357-63. PMID: 11006060.
        View in: PubMed
      14. Zhu SH, Anderson CM, Johnson CE, Tedeschi G, Roeseler A. A centralised telephone service for tobacco cessation: the California experience. Tob Control. 2000; 9 Suppl 2:II48-55. PMID: 10841591.
        View in: PubMed
      15. Zhu SH. A method to obtain a randomized control group where it seems impossible. A case study in program evaluation. Eval Rev. 1999 Aug; 23(4):363-77. PMID: 10558391.
        View in: PubMed
      16. Zhu SH, Li D, Feng B, Zhu T, Anderson CM. Perception of foreign cigarettes and their advertising in China: a study of college students from 12 universities. Tob Control. 1998; 7(2):134-40. PMID: 9789931.
        View in: PubMed
      17. Zhu SH, Stretch V, Balabanis M, Rosbrook B, Sadler G, Pierce JP. Telephone counseling for smoking cessation: effects of single-session and multiple-session interventions. J Consult Clin Psychol. 1996 Feb; 64(1):202-11. PMID: 8907100.
        View in: PubMed
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