Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. Wiideman is the author of SEO Strategies and Skills, a textbook for Stukent used by multiple colleges and universities.
Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others. Many of the mentioned projects with an emphasis on strategy, planning, and campaign oversight.
While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.