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Jennifer Neeley

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Address9500 Gilman Drive #
La Jolla CA 92093
Emailjdneeley@ucsd.edu
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    University of California, Berkeley, Berkeley, CABA05/1996English
    Columbia University, New York, NYMS06/2004Journalism

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    Jennifer Neeley is a marketing strategist, educator, and journalism-trained analyst whose work focuses on digital influence, trust, and decision-making in high-stakes and high-trust environments.

    She teaches digital and influencer marketing at the University of California, San Diego Division of Extended Studies, where her work examines how authority, credibility, and persuasion operate across modern media systems, platforms, and creator economies.

    Neeley is the creator of The Neeley Trust Framework, a conceptual model used to analyze trust formation, ethical risk, accountability, and decision-making across marketing, media, and influencer-led communications. Her work addresses the cultural and ethical implications of influence, particularly in regulated industries such as healthcare and technology.

    She is currently working on Generationisms, a book-in-progress examining how generational values shape communication, power, and influence, and leads The Influence Project, an ongoing public scholarship initiative focused on influence, misinformation, and decision-making in contemporary digital culture.

    Neeley holds a master’s degree in journalism from Columbia University and advises organizations operating in environments where public trust, reputation, and decision-making carry material consequences.

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    Research and Public Scholarship
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    Description: Jennifer Neeley’s research focuses on the mechanics of influence in digital environments, with particular attention to how trust, authority, and credibility are signaled, interpreted, and contested across media platforms. Drawing on journalism, marketing, sociology, and media studies, her work examines how individuals and institutions make decisions under conditions of uncertainty and information overload. Central to this work is The Neeley Trust Framework, which is used to analyze ethical risk, accountability, and audience alignment in influencer-led and media-driven communication systems. Current areas of inquiry include influencer accountability, misinformation dynamics, parasocial relationships, and generational differences in media trust and communication norms.

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    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Researchers can login to make corrections and additions, or contact us for help. to make corrections and additions.
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    1. The Influence Project. 2026.
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